PRIMEKSS Launches PRĪMX PURE – The World’s First Carbon-Negative Concrete Flooring Solution

Today, on Earth Day, Latvian concrete technology company PRIMEKSS officially announces the launch of a new product – PRĪMX PURE. It is the first carbon-negative concrete flooring solution in the world. PRĪMX PURE not only reduces the amount of embedded CO₂, but is also able to ensure the total lifecycle emissions of the product below zero, exceeding the internationally established emission reduction targets for the construction sector for 2030.

This carbon-negative result is made possible by PRĪMX’s ultra-low-carbon concrete technology, verified Environmental Product Declarations (EPDs), and third-party-certified carbon credit programs. The development of PRĪMX PURE is based on more than twenty years of research, engineering development and practical experience in the design and construction of large-scale industrial floors. The solution is design for facilities where eco-efficiency, durability and precision are essential.

“PRĪMX PURE is not just a floor – it’s a foundation for a new era of construction. We are proving that the strongest solutions can also be the smartest for our planet.  Like the Romans, who engineered structures to last centuries by building wisely – not excessively – we believe that innovation through engineering is what empowers those who build boldly to shape the future.” 

– Jānis Ošlejs, CEO of PRIMEKSS.

How PRIMX PURE Achieves Carbon-Negative Performance:

- Ultra-Low Embodied CO₂ through reduced cross-section 

- Low carbon cement, supplemetary materials and recycled steel fibers

- Certified Carbon Credits to offset remaining emissions

- The result: a net reduction in global CO₂ per square meter — without compromising strength, speed, or durability.

The main advantages of PRIMX PURE:

- Zero-Joint, Shrinkage-Controlled Design: future flexibility built in

- Faster Construction: Reduced reinforcement and streamlined pouring process

- Lower Maintenance & Fewer Repairs: Lifetime flatness means long-term savings and minimal downtime

- Faster ROI: Performance, resilience, and sustainability all built into one solution

- Delivered with Full Design-Build Accountability: From R&D to installation to aftercare, PRĪMX handles it all.

Whether for high-performance logistics facilities, gigafactories, or data centers, PRĪMX PURE empowers clients to lead with purpose and build without compromise.

About PRIMEKSS

PRIMEKSS, founded in 1997, is a world-leading concrete technology company that creates a unique, patented steel fiber reinforced self-stressing concrete (SFRSSC) technology – PrīmX.

PrīmX is the world’s leading future flexible, ultra-low carbon concrete technology. Engineered with design-build accountability. 28 years of experience and more than 23,000,000 m² + of indoor and outdoor concrete slabs and structures on four continents, in more than 25 countries around the world.